Transforming Data into
Actionable Insights
With over 25 years of experience in Indonesia's market research landscape,
Well Done delivers high-quality, data-driven solutions across all major industries.
Ready to start your research?
Partner with our full-service team to scope, execute, and deliver results.
About Us
Well Done Research has a full range of research capabilities in Consumer, Shopper, Trade and B2B research, both quantitative and qualitative, spanning from data collection, data processing to statistical data analysis and actionable insights
Our Clients
Comprehensive Research Solutions
From concept to execution, we provide end-to-end research services tailored to your business needs.
End-to-End Research
Your one-stop research partner from planning to actionable insights
Fieldwork Service
Data collection only with full quality control
Qualitative Research
Focus groups, IDIs, ethnography and more
Quantitative Research
Surveys, CATI, CAWI, intercept interviews
Understand your market. Make confident decisions.
Full-service marketing research combines strategy, data, and insight to answer the questions that matter.
From defining the problem to delivering actionable recommendations, this guide walks you through each step.
Problem Definition & Objectives
Align stakeholders on the business challenge and translate it into clear, measurable research objectives. Define target audiences, key questions, and success criteria.
Step 1Research Design
Choose the right methodology. Combine qualitative approaches (interviews, focus groups) for depth with quantitative surveys for scale. Specify sampling, instruments, and timelines.
Step 2Data Collection
Execute the fieldwork using surveys, moderated interviews, focus groups, and observation. Ensure data quality with pilot tests, training, and monitoring.
Step 3Data Analysis
Clean and synthesize data. Apply descriptive statistics, segmentation, and thematic coding to uncover patterns, drivers, and opportunities.
Step 4Reporting & Recommendations
Translate insights into decisions. Deliver a concise report, clear visuals, and prioritized recommendations with next-step roadmaps.
Step 5Our Research Capabilities
We specialize in delivering comprehensive research solutions across diverse industries and methodologies.
- Market Sizing & Share Analysis
- Consumer Segmentation
- Brand Positioning & Mapping
- Pricing Studies
- Product & Concept Testing
- Advertising Research
- Customer Satisfaction Studies
- B2B Market Intelligence
Meet Our Expert Team
Our experienced professionals bring decades of combined expertise in market research and data analytics.
Wildan Mukhallad
Managing Director
20+ years of extensive market research and data analysis experience in the market research industry (including Nielsen and Kadence) as well as on the client side (PT Bank Danamon tbk)
Boy Hendarin
Research Director
30+ years of market research, business insight and consulting experience both in global manufacturer (Coca-Cola), international and local research companies
Sutan Pohan
Operation Director
20+ years of extensive experience in the field of operational (field, QC, DP) and project management in the market research industry, including Ipsos Indonesia and Kadence International
Yeni Sireggar
Business Development Director
10 years+ experience in Account Management, including in major market research companies such as Kadence International, GfK Retail and Technology Indonesia (Nielsen IQ) and Neurosensum Technology International
Talk to an expert
Please contact us directly at contact@well-done.id or through this form.